Intended Audience

The intended audience of the Budweiser commercial is young and older adults in the 21-25 age range. The beginning  Towards the end of the commercial it shows a scene of a concert, and then the phrase, "Great times are always waiting" pops up with a red Budweiser background. This phrase is positively associate drinking Budweiser comes with "Great times", which young adults tend to like. The Life cereal commercial shows a picky little kid named Mikey enjoying a Life bowel of cereal. The intended audience of this commercial is for little children. Showing that a picky boy loves Life cereal will make other young boys that they to will love Life Cereal. This Nike commercial features ex-quarterback for the 49ers Colin Kaepernick, where Kaepernick conveys the message that anyone should strive for greatest instead of settling for mediocre regardless of the circumstances. The intended audience would be adolescent males because boys would typically know who Kaepernick is and the adversity he went through in order to understand the message.   We should be critical about intended audiences, so that it would become easier to capture a reader's attention because they will be interested in the information provided.